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Fashion business consultant, author, lecturer, and creator of Bako Rambini is back on 10 Minute Mindset to talk fashion, mindset, and more. In this conversation we discuss how fashion influences our perception and emotions while also changing the way we show up in the world. We also talk about alignment and how our personal style is a major component of our identity.

Connect with Bako on her Facebook Page, join her Facebook Group, and follow her on Twitter and Instagram.

10 Minute Mindset: “Perception is Reality with Special Guest Bako Rambini” Episode Transcript

(00:00:10) Mario: Hey, everyone. Mario Porreca here, and welcome to 10 Minute Mindset.

(00:00:16) As promised, Bako is back with us today. I’m gonna bring her on in just a minute. I’m super excited to continue the conversation that we started yesterday. So if you didn’t hear part one or the Facebook Live in the Facebook group, go to and join the Facebook group, and you can get all that. And also subscribe to the podcast, and you can get all that content.

(00:00:32) We’re gonna start today with the GIO method, as we do every day. And the GIO method is the way that we journal, slash, meditate to get into a more powerful state, and to set the foundation for our day. GIO is G-I-O. I like to work it back to front, so I start with the O, which is outcome. So the first thing you need to think about is what is your outcome?

(00:00:46) And I like to journal this. I have an outcome journal, and I write my outcome every single day. I write it, it’s one sentence long, and it’s organic. So it changes from time to time, because it becomes a little more clear every single day. Because you put more focus on it, you put more action behind it, and you can develop it, and it grows.

(00:01:00) So what exactly do you want specifically? That’s what clear means. So be as specific as possible. That way, you can visualize better and you can actually feel it. And that’s what the other C is, which is compelling. It has to be compelling. It has to drive you into action. It has to give you that energy, it has to excite you. And it has to make you want it. It has to turn it from a should to a must. Because any time we set an outcome, it’s something that we say, “I would like to have that” or “I should do this,” but should’s won’t get you there. It has to be a must.

(00:01:25) So when it’s compelling enough, when you put that juice and that energy behind it … because a thought, remember, has very little creative power by itself. But when you put emotion with that thought, now it becomes super powerful. And that emotion will drive into the I of GIO, which is intention. And intention, to me, means action. So what do you intend to do about it?

(00:01:40) And I like to set three intentions every single day. One that I’m going to do within the hour, right now, when my focus and energy are at its highest. Number two, what are you going to do within today? Within the 24 hours of today, set a second action item, so that your mind is constantly looking for the opportunities and recognizing them around you, so you can take action based on those opportunities.

(00:01:55) And number three, what’s one thing that you can set that you can work a little bit each day on, that you can build on throughout the week? Or maybe it’s something that you can have other people and bring them in, because there’s power in numbers. You’ve heard of masterminds, when you put one or more minds together and it becomes infinitely more powerful than the mind by itself. Maybe you want to bring other people into the fold, get some input, and work on something a little bit each day, just so your mind is always looking towards that outcome.

(00:02:16) And once you’ve set those three intentions, the G in GIO is gratitude. So what are you grateful for? From a state of gratitude, you get much more creative, you get much more resourceful, and you cannot feel a negative emotion. When I say gratitude, a lot of people, they’ll say, “Oh, I am thankful for this” or “I am grateful for this.” Don’t just say it. Actually feel it. I take five minutes every day, close my eyes, and really get into that state of gratitude. And the more you do that, the faster you can get there, and the more powerful it’ll be, the deeper into the state you can get.

(00:02:40) Three things I’m grateful for every day. Something I get — something I get to receive every single day. I audit my day, look for the small things. And I create massive amounts of gratitude around the small things, so that when the big things happen, it’s much easier to get into a much more amplified state of gratitude. The other thing is what’s something I get to give every day? Because it’s through giving that we actually receive. Contribution and growth create fulfillment. What are you contributing every day, and because you give that to the world, it makes the world a better place?

(00:03:02) And finally, what is something that you are? Because you want to create your identity on purpose. I am what? You are perfect at your core, so acknowledge that, embrace it, and start telling yourself that. So when those obstacles show up, and you go back to your strongest conditioning, your conditioning is that you always overcome it, that you are perfect, that you are powerful, that you are unstoppable. Say those things to yourself, put energy behind them, and you will begin to believe them and show up that way.

(00:03:24) And that’s GIO. Gratitude, intention, outcome. Do it every day, start your day that way, and you’ll start your day in a more powerful state, and build action towards your outcomes.

(00:03:31) As I promised, Bako Rambini is back with us. She is the founder of She is a fashion business consultant, the author of two books, “How to Start a Clothing Line” and “The Fashion Business Plan.” She is a lecturer, she lives in Paris, and she’s at the forefront of fashion. Bako, welcome back to 10 Minute Mindset.

(00:03:50) Bako: Hello, Mario. Thank you so much for having me here. I love being here.

(00:03:56) Mario: I want to get into … we talked about this before we brought you back, and it’s about showing up, because fashion is such a big part of how you show up in the world. And a lot of people, they look at like Steve Jobs or Mark Zuckerberg and how they wear the same things every single day. And while that is a strategy towards business when you’re super, super, uber successful, the everyday person, fashion plays a huge part in their life, as far as mindset goes and how they show up in the world. And maybe you can speak to that for a few minutes.

(00:04:21) Bako: Yes. Actually, I use fashion a lot as a tool. I sometimes also tend to be transparent in the way I dress. It depends on what I want to achieve, in terms of effect, and what I want to focus on. But in my experience, especially the one in finance before — because I used to work in audit and finance — when I delivered conclusions and something that was really strong, I used my clothes a lot, my looks to really support my decisions and support what I was saying. It gave lots of credibility.

(00:05:00) You don’t know why, but you see a person and … for example, it’s only the way the waist is shaped or the collar, when you have like powerful collars … collar, collar … you know with the … ’cause I tend to not pronounce it correctly. But collar, and the waist, when it’s underlined, it gives a lot of power, especially for women. And it’s not conscious, but it makes people look very credible and very powerful. And it helped me a lot to deliver those strong messages.

(00:05:35) Mario: Everyone knows that first impressions are huge, especially if you’re going into an interview with a client or a job interview, or whatever, you want to dress for that. Because people, when they see you, within two seconds, they make a decision in their mind of how they feel about you.

(00:05:49) But there’s another piece to this, as well, as far as fashion goes. And I kind of experienced this last night, where we went out to dinner at a really nice restaurant, we dressed up, we were in a place where other people were doing the same, and it just makes you feel different, it makes you show up differently.

(00:06:02) So, aside from the perception that other people have, when you walk into that room, your presence is different. And the way you feel determines the way you show up. So maybe you can talk about that a little bit, how you can … if you’re going into something very important or a situation or — how about this? — the importance of consistently showing up in that presence, so you take on that identity?

(00:06:23) Bako: Yes. Actually, this is a part of workshop that I’m doing with my designers. We work on how their customers would feel if they’d wear that outfit. So we put ourself in the state, like is it empowering? Does it enable more well-being? What does that outfit enable? So what is the promise of your outfit? And even if you don’t mark it, that promise, it needs to be … as a brand, you need to think of that, think about that.

(00:06:59) But yeah, it’s … clothes are magical, because when you have that kind of brand that always promises the same type of finishing that puts you in a very comfortable state, where you feel good, and you see your image in a mirror and you look really strong, and credible, and powerful, you have the ability to walk in the room and feel that power, because … And then, it transforms you completely, because the way people look at you, it really shows, really, your inner state.

(00:07:35) So I think that is a promise that brands can offer a lot, and it’s a very interesting point of view. And not all the brands, at the beginning, do that work, and it’s a pity that they don’t do that. But I think it’s very interesting to go that way, to put yourself in the shoes of the people who wear the clothes, and to think of what kind of promise do you want to give to that person every single day? What kind of experience do you want to promise for them?

(00:08:03) And I have a client — and she’s amazing — she makes hats. And she’s Russian, it’s beautiful. And she has really amazing looking hats. And she always says that the customers regularly tell her that the moment they put that hat on their head, their life changes completely. They get invited to awesome events, and things happen to them, because they’re so noticeable. And people think, “Who is she? Who is that woman?” They think that she’s embodying an improved her, you know? So it’s magical, and the fashion can have that effect. But it needs to be thought from the beginning, in my opinion.

(00:08:54) Mario: It’s a mindset, in and of itself. And what I think of is the foundation of my coaching is what I call the Core3. So it’s physiology, psychology, and strategy, those are the core three pieces. But physiology specifically is about your body, because your body is the vehicle in which you experience the world. So if your body is healthy, and vibrant, and energetic, it gives you the resources and the presence to show up in the world, and accomplish what you want to accomplish, and contribute what you desire to contribute. And fashion, and the way you present that, is the same way.

(00:09:22) It’s like I think about cars, because people can really envision that. If you have a beautiful Rolls Royce, but it’s all rusty and scratched, how’s that gonna make you feel about that car? And so, your body’s the same way, and I think people don’t really think about what they’re wearing. They get into these habits — it’s a routine, just like everything else — and they wear almost the same thing every single day, maybe in different colors, but it doesn’t really change. So if someone feels stuck in their life or their business, how can changing their fashion lead them to different results?

(00:09:52) Bako: Fashion can pull you out of a state. It can pull you out of a state of misery. It has this magic. You know, you can just twist a few things in your clothes, and the way even you look at yourself in the mirror, like, “Oh, that looks good.” And then, you get out of your home and people will talk to you differently.

(00:10:17) It has that magic, especially … and what I like using is … I like full experience, like fashion plus music, and maybe pictures and video. So I always add a music in my mind when I have an outfit, and it puts you in a certain state. And it’s really magical. It’s really magical, because then you move differently, you look more radiant, you know? It’s more vibrant, and it really has that magic touch.

(00:10:49) Mario: I should have ask you this at the beginning, but I’m gonna ask it now because it just popped in. What’s your definition of fashion?

Bako: Oh. Fashion … it’s not only trend. It’s an opinion that you express. And it’s an expression of who you are, but in terms of clothes that you wear or bags that you wear. But it’s an expression of yourself.

(00:11:17) Mario: I love that, expression. So fashion is expression. And that’s what I wanted to point out, is that people think fashion is just a statement of how they dress or of wealth, or something like that. But when you look at it as an expression of yourself, and you can look in the mirror and you can say, “Does this express me?”

(00:11:32) And it’s not just the way that you dress, it’s your presence, too. It’s the way you show up, it’s the way you carry yourself, it’s the way you comb your hair, it’s the way you … you know, everything. Is this a true expression of me? And it’s not just of you now, but the expression of who you want to be, the expression of the identity that you want to create, the identity of the person who creates the outcomes in your life that you desire to create.

(00:11:52) And that’s a great place to start. Because if there’s an outcome that you desire to create, if you haven’t created that in your life yet or attracted that into your life yet, it’s because you haven’t become the type of person that attracts that. And a great place to start is with the way you look and your fashion, because … I know it sounds … what’s the word?

Bako: Shallow.

(00:12:11) Mario: Shallow. Perfect. Thank you. Yes, it sounds shallow to say, “I need to look better,” but it’s that expression. Are you expressing to the world, and to the universe, and to God, what your desire is and what your outcome is? Because there’s a good book that I read — it’s called “The Good Book” — every morning that says, “Ask and you shall receive,” right? So that’s asking. Expressing yourself in a certain way is asking for what you want to achieve.

(00:12:34) Bako: I do agree. And it’s also the first step to your alignment. Because, for example, when we work with brands, we do that work. So with making the client … how does your client feel when they wear the outfit? But then, we also think of the lifestyle. What kind of lifestyle would that person have? We go into that, culturally. So we imagine the life of that person, and then we align everything step by step, the way that person would talk.

(00:13:03) And I actually bring the brand to align everything, to have something that is very coherent and very natural, and that feels really … natural. So it’s really a work of alignment, in my opinion. And the outfit is the first step, it’s the visible step. But then, you have some more inner work that is coming up afterwards.

(00:13:29) Mario: Alignment is something we talk about a lot, and the physiology, and that’s part of it. It’s how you show up and how you express yourself. So Bako, I want to thank you so much for being on again, you’re speaking my language. I want to have you on again really soon, because I think that this is something that people need, especially when they’re starting to get into alignment, because they don’t see fashion, and presence, and the way they show up as such a big piece of the puzzle as it is. Everyone wants to read and watch YouTube videos, but at the end of the day, it’s implementation that matters.

(00:13:58) Bako: Yes.

Mario: And showing up in that way.

(00:14:00) Bako: Yeah. It also … Tony Robbins, for example, we did exercises on attitude, as well. If you look sloppy or if you look like, you know, energetic, it really changes your state of mind. Because if you are able to stay like this for five minutes, for example, you get on that state, you stay there, and it puts you in another state of mind. It’s the same for clothing.

(00:14:22) Mario: Make sure you check out Bako at She is a fashion business consultant. Check out her books, “How to Start a Clothing Line” and “The Fashion Business Plan.” Connect with her on Facebook, on Instagram. And thank you so much for being here again.

Bako: Thank you, Mario, for having me. I was so blessed. Thank you. Thank you so much.

Mario: Join the Facebook group, subscribe to the podcast, and we’ll talk to you tomorrow with a brand new 10 Minute Mindset.

Transcribed by: Janice Ho | June 25, 2018