Jeremy Miller joined Mario on 10 Minute Mindset to talk about his new book titled Brand New Name and the process he created for naming brands and businesses. He also talks about the importance of a name and how he recommends you select the proper URL for your business while not breaking the bank to do so.

Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the

company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.

It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.

Jeremy’s first book, Sticky Branding, is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His newest book, Brand New Name, is a graphically designed branding book. It shows you how to name or rename anything — company, product, service, or ideas — by unlocking the creative genius of your team.

Connect with Jeremy online at and follow him on Instagram, Twitter, LinkedIn, and Facebook.


Get your FREE copy of the Launching a Podcast 6-Figure Guide and learn how you can add 6-figures to your revenue using a podcast so that you can take the guesswork out of building a business that you love, leverage your time, and make your unique fulfilling impact in the process! Get your copy at

Visit for a guide to help you do your daily GIO Method.