John Espirian is back on 10 Minute Mindset to talk about creating content on social media, and LinkedIn specifically, that reaches as many people as possible. He shares some tips for creating, formatting, and posting content that maximizes our reach and connects us with the people who need to see it.

John is the relentlessly helpful technical copywriter.

Clients hire him to write in-depth B2B content that explains how their products, services and processes work.

John’s writing saves his clients time and reduces their support costs. His technical writing service is about creating content that turns “what the heck?” into “ah, I get it”.

Connect with John online at and follow him on TwitterLinkedIn, and YouTube.