John Espirian is the relentlessly helpful technical copywriter.

Clients hire him to write in-depth B2B content that explains how their products, services and processes work.

John’s writing saves his clients time and reduces their support costs. His technical writing service is about creating content that turns “what the heck?” into “ah, I get it”.

John joined Mario on 10 Minute Mindset to talk about his passion for writing copy that cuts through the “fluff”, what he loves about LinkedIn as a networking platform, and he gives Mario some live coaching and tips on how to improve his LinkedIn profile.

Connect with John online at and follow him on TwitterLinkedIn, and YouTube.