Josh Seiden is a designer, author, and coach who works with teams to create great products and services. He helps teams solve real problems for customers and create value for businesses.

He also works as a coach to help teams improve the way they work, build more effective collaborations, and enjoy the journey of product development.

He’s a co-founder of Sense & Respond Press, a micro-publisher that creates short, focused books on innovation, digital transformation, and product management. And he’s the author of “Managing Outcomes” (S&R Press) and the co-author of two books: “Sense & Respond” (from Harvard Business Publishing) and “Lean UX” (from O’Reilly).

Josh joined Mario on 10 Minute Mindset to talk about identifying outcomes, what questions to ask when creating a plan to reach your outcomes, and his experience of working with teams and businesses to help them reach their outcomes in creative ways.

Connect with Josh online at and follow him on Twitter and LinkedIn.