Jeremy Miller is back on 10 Minute Mindset to talk about his journey in entrepreneurship from joining his family’s business to starting and operating his current company, Sticky Branding. He also talks about the lessons he’s learned as an entrepreneur, how he starts his day, and the power of being aware and taking action to avoid burnout.
Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the
company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.
It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.
Jeremy’s first book, Sticky Branding, is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His newest book, Brand New Name, is a graphically designed branding book. It shows you how to name or rename anything — company, product, service, or ideas — by unlocking the creative genius of your team.
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