Melissa Lehman returned to 10 Minute Mindset to discuss her PLOT system for course creation, how simplifying processes benefits everyone, what customers are really paying for when it comes to online courses, and her belief that everyone in online business is an educator first and marketer second.
Melissa is an instructional content strategist who helps online coaches and consultants translate their expertise into sellable, educational assets, such as courses and books.
Melissa os a self-described corporate misfit, she had a Eureka! moment when her degrees in psychology and education—plus her experience as a corporate facilitator and trainer, classroom teacher, and marketing copywriter—came together to build her dream business.
She is super passionate about helping her clients create amazing learning experiences, allowing them to reach and help more people, while growing their influence and income.