Eric Mulford joined Mario on 10 Minute Mindset to talk about the power in simplifying the process of sales, how he trains others to create sales systems, how building an audience is the first step between marketing and sales, and the key to creating a figurative line of qualified prospects to talk to.

With a twenty-five year career in sales training, combined with a ten year teaching and a proficiency in eLearning platforms, Eric brings a unique wealth of experience to insurance training.

Switching careers to insurance from industrial sales in 2000 Eric began as an agent working accounts in Life and Financial Services. Soon his techniques with new agents caught the attention of the Carrier who ask him to begin documenting what he was doing. Shortly after that he was asked to work from the home office as the Senior Sales Trainer. Where the duties included developing training programs and new product positioning. This background has created opportunities to work with carriers to develop product, create and implement training programs, and speak to thousands of insurance Brokers and Agents across the USA. 

Eric’s education is in Communication with a focus on Education and Behavioral Psychology. He holds certifications in all types of Behavioral Assessments including DiSC, MBTI, T-JTA, JOBS, as well as E-Myth coaching, and a certified training program developer.

Connect with Eric online at and follow him on Facebook.


Get your FREE copy of the Launching a Podcast 6-Figure Guide and learn how you can add 6-figures to your revenue using a podcast so that you can take the guesswork out of building a business that you love, leverage your time, and make your unique fulfilling impact in the process! Get your copy at

Visit for a guide to help you do your daily GIO Method.