Yoram Solomon is back for another conversation with Mario. In this episode they talk about The 7 Laws of Trust and how trust is something that can actually be measured and analyzed. They also talk about how it is easier to establish trust from the beginning of a relationship than it is to reestablish trust that has been lost and they talk about the importance of trust in the sales process.

Dr. Yoram Solomon is the author of The Book of Trust and the founder of the Innovation Culture Institute LLC. He published 13 books, 22 patents, more than 300 articles, and was one of the creators of Wi-Fi and USB 3.0. Named one of the Top 40 Innovation Bloggers (last 5 years) and one of the Top 20 Global Thought Leaders on Corporate Culture and Emerging Technologies.

Yoram is a professional member of the National Speakers Association, and was a TEDx speaker and host. He is an adjunct professor of entrepreneurship at the Southern Methodist University in Texas and Hadassah College in Israel. His trustworthiness model is based on years of original research, years of service as an elected official and as an executive, and service at the IDF 35th Airborne Brigade.

Connect with Yoram at YoramSolomon.com and follow him on Facebook, Twitter, Instagram, LinkedIn, and YouTube.